PANDORA RADIO
THE CHALLENGE
(1) Utilize the Pandora for Brands style guide as well as existing visual elements from Volume 1 of The Definitive Guide to Audio to design Volume 2: The Innovation Boom; this will be distributed at CES 2021 as a keepsake for attendees.
(2) Reformat Volume 2: The Innovation Boom into a Powerpoint presentation for Ad Sales executives to share findings to potential investors and partners.
(3) Refresh annual edition of Unwrapped: The Ultimate Holiday Ad (A Guide to Creative Best Practices) with newest data plus copy updates.
THE APPROACH
Pandora for Brands (now SXM Media) is focused on the data-based value of audio advertising. Given that content is at the forefront of these executive and industry materials, it is pertinent to marry the character and personality of the Pandora for Brands brand system with clear hierarchy to highlight key findings (e.g. sentiment, reach, etc.) about auditory ads. With guidance from and collaboration alongside my seasoned team of leaders, I applied these principles across a variety of decks and infographic onesheets. I refreshed existing materials, maintaining the visual language while revising copy and layouts; I adapted content across formats, designing for print, digital, and presentation needs; I expanded our repository of assets and successful layouts, sourcing images to enhance storytelling and offer additional variety of ways to visually communicate important takeaways.
Data Storytelling
Image Sourcing
Information Design
Layout Design
Presentation Design
Adobe InDesign
Powerpoint
Eric Suliga, Creative Dir
Cecilia Cruz, Art Dir
Joanne Easton, Sr Designer
Rebecca Breitstein, Designer